Online Marketing Rises as an Effective Business Strategy

Whether it’s an email campaign, search engine optimization and marketing, social media and networking, and pay-per-clicks, online marketing is undeniably a growing empire in the commercial world. Some even dubs it as the only surviving business in this economic slump.

And it is but inevitably noticeable! Almost everybody turns to the internet today and we can see at least two ads in every homepage. Even the infamous social networks, Twitter, My Space and Facebook are bombarded with ads. Some blunt and most are not.

As they say, media and advertising has an unbreakable give and take relationship.

A change in business strategy

Recent studies confirmed that most companies are now investing on their online marketing team. This lineup consists of search engine optimizers, web content, bloggers and web development and design.

Internet marketing has become so big you could find thousands of tips on how to start your virtual campaign in one click of Google search. In fact, you may not even have a web site and still be able to commerce.

Having a website is really not the only key to success. It’s how you drive traffic and convert these “visitors”. You can create a free microsite at Multiply, Linked in or WordPress and still make millions.

Although the first quarter of 2009 revealed a static rating, companies are still investing on their cyber team. Actually, more businesses are venturing in this new platform. Big and small dealers are hooking themselves with an IT team.

What makes internet marketing so successful is how it costs lesser compared to conventional TV ad, convention events, and other field activity. With internet availability worldwide, it’s obvious how grand your audience would be.

It enables you to market globally unlike traditional media. TV and billboards can only get you to a city or a region. But with the net, you could reach unknown domains. And how inexpensive is it to deliver airmail if you have a fruity ROI?

Online marketing has changed the world of commerce. Let it change yours.

by: Maria Espie Vidal (Lozatech Asia SEO-SMO Director)

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