Just as most people think email campaigns have died, email marketing is actually a successful strategy in the ecommerce world. It has helped small and big business to reach a wider audience and was also proven to successfully gain an incredible growth in income.
The beauty of it lies in the directness of communication. These institutions have built an affiliation with their prospected clients regardless of demographics and most importantly; without force.
As email marketing grew in favors, digital promotion became a dominating empire.
Looking at the bigger picture, companies really do save more with this strategy. In one click of a button, you could reach a million email users without the hustle of press printing, TV commercials, paid voice actors, billboards, etc.
Clickable postcards and e-news letters can get your website rev up to conversions and sales.
What makes a list effective?
The secret of email campaigns lies on the size of your list. The larger your email address list is, the more effective your ad will be.
Simple principle, actually. Obviously, email marketing involves sending informative / trivial messages to prospected clients and so it goes that having a larger email address list would be an advantage.
Most email list builders extract their list from the traffic their site gets. If you may have noticed, most sites offer subscriptions to their newsletters. It is afore mentioned that email campaigns make use of news letters. These usually includes informative articles about the product your selling but in an educational manner; not sales talk.
Here’s where the work really starts. You have to consistently feed your recipients juicy information about your industry or else they’ll turn inactive. Inactive subscribers are those who instantly sends your mail to trash without converting them. Conversion refers to added site traffic or purchasing. Remember you need conversions not free readers.
Email marketing is not just sending your subscribers raw updates about your products and services or your industry. It is enticing them to be informed and be involved. You have to make every piece unique and intriguing. Don’t need to clutter much texts in one email; you just need the juicy stuff in. Nothing’s more pricier than a reader glued to him mail.
These people are looking for great content and so you must provide them with that or else they’ll leave you empty handed.
While there are those who sells email lists, you are not guaranteed of conversion. What if these recipients are interested in football and not basketball? Who would visit your basketball-apparel-selling website? This goes the same with the email extractor software which gets random email addresses online. It is a risk to market in such an unverified domain.
At the end of the day, email marketing is applauded for its stability in spite of the economic meltdown. It has definitely surpassed traditional media in convenience, swiftness and expanse. For those who said email campaign’s dead, you must have not studied it thoroughly that’s why you failed. :)
By: Maria Espie Vidal (SEO-SMO Director, LOZATECH ASIA)
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